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Sports Direct May Buy 33 LA Fitness Gyms

Mike Ashley’s sports direct business may purchase 33 sites to build chain of gyms called LA fitness. A spokesperson from the LA fitness has recently told the media that, “We have been in discussions with a lot of people and sports direct are one of them. We are really looking forward to this venture.” The spokesperson has also added that a few potential candidates that have recently entered the UK fitness market have also shown interest for the project. Now it is time to see whether Ashley’s sports direct buy the gym chain or not.

Mike Ashley, the billionaire, who owns the Newcastle United Football Club, is famous for making different deals that provide him the opportunities to sell his sports brands. Sports direct also own noted Lonsdale, Dunlop and LA Gear, all these brands have given enough dividend to Ashley’s brand to grow rapidly. When started, sports direct was single brand shop, now over the years, it has become one of the biggest sports retailer brand of the UK market. Experts believe that if Ashley’s company wins to buy 33 gym sites for LA fitness, it will have a solid hold in the US sports and fitness market too.

Mike has already considered buying House of Fraser before and now using an option to purchase a stake in Debenhams where he can stock all the sports goods of his brand. The LA fitness gym in sale also includes several branches in Glasgow, Belfast, Liverpool and places in the south east, said an insider of Sports direct. Meanwhile, announcing its planned sale in March the CEO of LA fitness has said, “We are focusing on the long-term future of LA fitness. We want to create a leaner and efficient business for the company.” Experts believe that a move into the gym sector would put Ashley up against Sir Stalius Hajiloannou.

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